The enterprise webinar market is evolving, and recent platform consolidation has prompted many B2B marketing teams to reassess their webinar technology. For some, this is about risk management. For others, it is an opportunity to step back and evaluate whether their current platform still aligns with how webinars fit into their broader event and demand generation strategy.
This guide is designed to support that evaluation. It is not a critique of ON24. Instead, it provides a practical overview of enterprise webinar platforms that are commonly considered during mid-to-late funnel buying decisions, particularly by teams running large-scale, measurable webinar programs.
The goal is to help buyers quickly understand where different platforms tend to fit, what trade-offs to consider, and how to approach a shortlist with confidence.
What you’ll learn:
- Which enterprise webinar platforms are most often evaluated as ON24 alternatives
- How leading teams compare webinar tools using enterprise-ready criteria
- When a unified event platform versus a webinar-first tool is typically the better fit
TL;DR verdict
- ON24 remains a strong fit for content-led, always-on webinar programs with heavy emphasis on engagement and analytics.
- Several enterprise webinar platforms now compete on flexibility, integrations, and end-to-end event strategy, not just broadcast features.
- Buyers evaluating ON24 alternatives often prioritize CRM integration depth, scalability across event formats, and long-term platform direction.
- Bizzabo is frequently shortlisted by teams that want webinars to connect seamlessly with virtual, hybrid, and in-person event programs.
Next steps:
Who this guide is for
This comparison is written for:
- Enterprise demand generation leaders running high-volume webinar programs
- Webinar program owners responsible for audience growth, engagement, and ROI
- Marketing operations and RevOps teams evaluating integrations, data flow, and scale
It assumes a mid-to-late funnel buyer stage, where teams already know their requirements and need credible comparisons to support a decision.
How we built this comparison
This guide is based on:
- Public vendor documentation and product pages
- Common themes from reputable third-party review platforms, aggregated at a high level
- Analyst-style evaluation criteria used by enterprise event teams
- Clearly labeled first-party perspective where Bizzabo context is included
We avoided speculation about post-acquisition roadmaps, pricing changes, or future packaging. All observations reflect publicly available information as of publication.
Evaluation criteria for enterprise webinar platforms
When enterprise teams evaluate ON24 competitors, the conversation typically extends beyond basic webinar hosting. The criteria below reflect what consistently matters at scale.
Platform and program flexibility
- Support for live, simulive, and on-demand webinars
- Ability to reuse content across campaigns and formats
- Support for single webinars and multi-event programs
Audience engagement and experience
- Interactive tools such as polls, Q&A, chat, and CTAs
- Custom branding and audience journeys
- Accessibility and global audience support
Data, analytics, and integrations
- Native CRM and marketing automation integrations
- Clean data flow for attribution and ROI reporting
- Support for long-term audience insights, not just per-event metrics
Enterprise readiness
- Security and compliance disclosures
- Scalability for global teams
- Vendor support model and services
ON24 alternatives shortlist
Below is a structured shortlist of enterprise webinar platforms commonly evaluated alongside ON24.
ON24 (for context)
Best for: Content-first, always-on webinar programs
ON24 is known for its robust engagement tools, deep webinar analytics, and strong support for on-demand content hubs. It is frequently used by B2B marketing teams running high volumes of educational or thought leadership webinars.
Considerations:
Some teams look elsewhere when they want tighter alignment with broader event programs or more flexibility across in-person and virtual formats.
Bizzabo
Best for: Unified webinar, virtual, and in-person event strategy
Bizzabo supports webinars as part of a broader Event Experience OS. Enterprise teams often evaluate Bizzabo when webinars are one component of a larger event portfolio that includes virtual events, hybrid experiences, field events, and flagship conferences.
Core strengths:
- Webinars integrated into a single platform with virtual and in-person events
- Strong CRM and marketing automation integrations
- Cross-event analytics and ROI measurement
Learn more about Bizzabo’s webinars solution and virtual events platform.
Cvent
Best for: Event programs already standardized on Cvent
Cvent offers webinar and virtual event capabilities alongside its broader event management suite. Some ON24 customers are evaluating how these tools evolve in light of recent market consolidation.
Considerations:
Webinar-focused teams may find the experience differs from platforms purpose-built for B2B digital engagement.
Zoom Webinars
Best for: Scale and familiarity
Zoom Webinars is widely adopted due to brand recognition and ease of use. It is often considered when simplicity and scale are primary drivers.
Considerations:
Engagement depth, branding, and marketing analytics may require additional tools.
Webex Webinars
Best for: Security-conscious enterprises
Webex is frequently evaluated by organizations with strict IT or compliance requirements.
Considerations:
Marketing-specific workflows and integrations may feel more limited compared to webinar-first platforms.
GoTo Webinar
Best for: Reliable execution for straightforward webinar programs
GoTo Webinar is commonly used for internal and external webinars that prioritize reliability.
Considerations:
Advanced engagement and event-level insights may be less comprehensive for demand generation teams.
Microsoft Teams Live Events
Best for: Microsoft-centric organizations
Teams Live Events fits naturally into Microsoft ecosystems and internal communications strategies.
Considerations:
External marketing and audience growth use cases may require workarounds.
HubSpot webinars, tools, and integrations
Best for: HubSpot-centric marketing teams
HubSpot users often explore webinar tools that integrate tightly with their CRM and marketing automation workflows.
Considerations:
Feature depth depends heavily on third-party integrations.
Comparison table
| Platform | Best for | Core webinar capabilities | Integrations | Security/enterprise readiness | Considerations |
|---|---|---|---|---|---|
| ON24 | Content-led webinar programs | Engagement tools, analytics, on-demand hubs | CRM, MAP | Public enterprise disclosures | Less focus on in-person or hybrid |
| Bizzabo | Unified event strategy | Live, simulive, on-demand webinars | CRM, MAP, event data | Enterprise-grade | Broader platform than webinar-only |
| Cvent | Standardized event stacks | Virtual and webinar tools | CRM, ecosystem apps | Enterprise-grade | Webinar UX varies by use case |
| Zoom Webinars | Large-scale broadcasts | Live webinars, Q&A | Wide ecosystem | Public security info | Limited marketing analytics |
| Webex Webinars | Regulated enterprises | Secure live events | Enterprise IT tools | Strong compliance posture | Less marketing-focused |
| GoTo Webinar | Straightforward execution | Reliable webinar hosting | Core integrations | Public enterprise info | Limited advanced engagement |
| Teams Live Events | Microsoft-first orgs | Internal and external live events | Microsoft stack | Enterprise-grade | External marketing friction |
| HubSpot ecosystem | CRM-led marketing teams | Webinar via integrations | Native HubSpot | Depends on vendor | Feature depth varies |
How to choose the right ON24 alternative
When teams switch or diversify webinar platforms, the decision usually comes down to priorities rather than features alone.
Ask:
- Do webinars need to stand alone, or connect to virtual and in-person events?
- How important is cross-event data and long-term ROI measurement?
- Does marketing ops need clean, automated CRM and MAP data?
- Is this a short-term replacement or a long-term platform decision?
When to choose Bizzabo
Bizzabo is often a strong fit when:
- Webinars are part of a broader enterprise event strategy
- Teams want one platform for webinars, virtual events, and in-person experiences
- Leadership expects clear ROI reporting across the full event portfolio
You can explore this further on the Bizzabo webinars page or the virtual events solution page.
ON24 or other platforms may be the right choice if:
- Your strategy centers on high-volume, content-driven webinars
- You already have deep internal processes built around a specific tool
- Webinars are unlikely to expand into broader event formats
FAQs about ON24 alternatives
The best alternatives depend on your strategy. Common options include Bizzabo, Cvent, Zoom Webinars, and Webex, each serving different enterprise needs.
Is ON24 still a good webinar platform in 2026?
For many organizations, yes. ON24 remains a strong choice for content-centric webinar programs, especially where engagement analytics are a priority.
Why are teams re-evaluating ON24 now?
Market consolidation, evolving event strategies, and growing demand for unified platforms are prompting teams to reassess their webinar stack.
Disclaimer and last updated
Information is accurate as of January 2026. Features and offerings may change. Always verify details directly with each vendor. This guide will be refreshed monthly until the ON24 acquisition closes, and quarterly thereafter.
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Methodology and sources
This article is based on publicly available information and does not rely on proprietary data or non-public insights.
Sources reviewed include official vendor websites and product documentation, public security and compliance disclosures, and aggregated themes from reputable third-party review platforms such as G2 and TrustRadius. Analyst-style evaluation criteria commonly used by enterprise marketing, demand generation, and event teams were applied to structure comparisons.
Any references to Bizzabo reflect first-party product positioning as publicly stated. This guide does not speculate on future product roadmaps, pricing, or post-acquisition outcomes. Readers should verify current capabilities directly with vendors during formal evaluations.
